Fresh Slice Foods Branding & Packaging | Webtech
Fresh Slice Foods logo with a worker picking applesFresh Slice Foods logo with leaf brand graphic
Projects

Fresh Slice Foods

Work > Fresh Slice Foods 
Brand strategy & design

Building on Fresh Slice’s 1929 heritage – With a Brand Refresh

We modernised Fresh Slice Foods' family-owned brand while honouring its 1929 heritage. Our team delivered a clean, fresh visual identity using crisp greens and warm tones, enhancing the logo with food-inspired elements. We have also built them a new website. Check it out here.

The result: a brand experience that reflects Fresh Slice's values as clearly as their products speak for themselves.

Scope of work
brand strategy, brand guidelines, web design, web development
New Fresh Slice Foods logo on dark green
Original Fresh Slice logo before the rebrand

Fresh Slice Foods logo on dark green
Fresh Slice Foods website design on desktop and mobile
Fresh Slice Foods 'F' brandmark construction
Fresh Slice Foods business cards
Fresh Slice Foods brand colour palette
Fresh Slice Foods letterhead design
Fresh Slice Foods brand icon set
Fresh Slice Foods brand typography guide
Fresh Slice Foods brand pattern made from the 'F' logo mark
Fresh Slice Foods brand guidelines pages

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