Heritage brands don’t need to look like relics.
We started by giving Straitline’s identity a subtle refresh – smoothing out their brandmark, choosing a typeface with a bit more character, and updating their look and feel across their social channels.
But a fresh coat of paint only goes so far.
So, we rebuilt their website from the ground up – to honour the history behind their brand while also modernising it to attract a new generation of users.
